Where's Your Food Coming From
YottaMark of Redwood City, California, and FoodLogiq of Durham, North Carolina have developed a RFID tracking device that would allow you to see exactly where your food was grown, processed, handled, and ultimately shipped to.
The tracking mechanisms were originally created to locate and stop the spread of contaminated or diseased foods throughout the US, but I believe it would be equally as useful to see how far removed you are from your food sources.
Ideally, we'd all be eating locally grown, organic, and fresh foods and this tracking device would be a way of seeing how close we are to the farm. Plus, the fresher the food we eat (including flash frozen) the more nutrients we get from those foods and the healthier it is for us.
However, these RFID bar codes currently cost 30 cents each which is far too pricey for food manufacturers. My question to you is if you’d be willing to pay 30 cents more for a package of meat, etc. to find out where it was farmed, processed, shipped, and how long it's taken to get to your local food market?
Source: The Economist, RFID Bar Codes
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Posted by: Stephen Cabral | Oct 15, 2009 4:42:11 PM
Hi Ricky,
I don't believe they are putting he actual tracking codes in the food. I believe it was just to be attached to the packages and will be able to be scanned in stores and on your smart phone.
Posted by: Ricky | Oct 14, 2009 6:23:55 PM
i really don't see any need to put nanotechnology into or onto our food. our diets are already tracked as it is. i just wonder what the use is of putting tracking chips on our food. what kind of data is being collected and how is it being studied? and more importantly, why?
