Coca Cola Moves Calories to the Front of the Can

Coca-Cola is jumping on the band wagon of making calories more visible by placing the calories and calories per serving on the front of the can. The new labeling will be on almost all products Coca-Cola has including soft drinks, teas, energy drinks, flavored waters, juice and fruit juice.

Pressure for this type of labeling is coming from consumers as well as law makers. "Now more than ever, people expect facts about the product they consume to be both readily available and visible," says Muhtar Kent, Coke's chairman and CEO, in a statement. "This global commitment is about making it easier for consumers to quickly see the calories information for our beverages."

Some say that by Coca-Cola putting this labeling on the front of the can it is building consumer trust and loyalty, but I say that is is just a public relations move. After all no matter where the label is these beverages are full of sugar and provide little to no nutrients, but hopefully with the calories more noticeable people will start drinking more water.