Fitness vs. Wellness

There seems to be a division taking place in the health club industry.

It used to be that all health clubs were into marketing fitness and the dream of developing the "perfect body." However, over the last few years we're beginning to see a split between facilities that cater to those who want to increase their fitness levels versus those who wish to promote "wellness."

The wellness niche has started to emerge as a direct result of some people being turned off by the thought of working out next to hardcore weight lifters, runners, or anyone with goals contradictory to theirs.

These new wellness members want more of a well-rounded healthy lifestyle program that caters to their specific needs. Some of these members include the aging population while others are just more health conscious and want to increase the quality of their life.

Keep an eye out for more specialty facilities opening their doors to the up and coming wellness crowd… which group do you belong to?