Easier Guidelines for Better Food Choices - 2
Yesterday I gave my personal comments to a recent restaurant survey using new technology called Nutricate which actually prints nutrition meal information directly on a patron's receipt. Today I'd like to cover a few more points:
- Another issue was how the nutrition information impacted future behavior of the customers. Amazingly 63% said "...not only does the receipt impact purchasing decisions at the restaurant but at other eating occasions as well. 45% report that the receipt influenced what they ate at other restaurants and even meals made at home."
Comment: I find this information really encouraging. This reflects how people are thinking about what they need to do to make an item healthier. It's just too bad the receipt can't be read before the order can actually be prepared.
- So what kind of changes were people actually willing to make? That was no surprise to me. "The type of changes consumers are willing to make and the variety of ways consumers choose to make these changes are unique and reflective of each consumer's lifestyles."
Comment: Some people prefer "baby steps" and others take huge leaps. Most are more successful with the smaller changes. Unfortunately many don't continue on with improving their behaviors or fall back into old habits because they don't see results quick enough.
Do you think this would help the obesity epidemic? How would you respond to any of this kind of information?
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Posted by: Robyn | Mar 20, 2008 9:50:39 PM
Elaine - I do think the more we consumers know about what we really really eat the more we will want to and look for ways to do better. Look, I knew I had problems - big problems and one day I thought I just have to do something. So I got on the web and did a search for "apple nutrition". Low and behold the ND site came up as an option and waalaa. Here I am. I have improved my daily intake of calories 80% or better. I set goals - pretty lofty ones - for each day with regard to calorie intake, carb intake, fat intake, nutrient intake. Now each day I total my calories to zero and begin a new day. What a relief that you can begin a new day! Nothing to remember. I hope I did well yesterday but if I messed up a little - I know it. It is done. Today is another day! I started all this with an apple. And I did this while becomming a non-smoker. I figured if I could quit somking after 25 years I could learn more about the food that was going into my body, get healthy and lose some pounds. I quit smoking 88 days ago. I began my new life when I discovered ND.
So can information work? Yes.
Posted by: Emily | Mar 20, 2008 8:01:16 PM
I don't think this would help with the obesity epidemic by a large enough margin to really make a dent because look at everything that has nutrition data on it! Everything you buy at the grocery stores has a legal obligation to have nutrition facts on it besides the raw fruits and veggies. I think a lot of people get into bad habits and those habits cannot be changed unless something major happens that affects you permanently and affects you enough to force you to make those necessary changes.
