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March 27, 2008

Starbucks Health Clubs?

Starbuckshealthclubs As Starbucks' stock continues to fall, the company is now looking for ways to expand its reach and attract new consumers.

The latest rumor is that Starbucks is preparing to enter the health and fitness arena. No one has the full scope yet, but they do plan to be a major player in terms of energy drink offerings.

Do we really need another overloaded caffeinated energy drink full of sugar? And is a company that specializes in luxury coffee really going to do the research required to offer anything beneficial when it comes to consumers' health and fitness?

While I appreciate most companies' attempts to introduce "lite" options for weight conscious consumers, I hope that we don't start looking to our favorite coffee shops for advice on health.

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