March 27, 2008
Starbucks Health Clubs?
As Starbucks' stock continues to fall, the company is now looking for ways to expand its reach and attract new consumers.
The latest rumor is that Starbucks is preparing to enter the health and fitness arena. No one has the full scope yet, but they do plan to be a major player in terms of energy drink offerings.
Do we really need another overloaded caffeinated energy drink full of sugar? And is a company that specializes in luxury coffee really going to do the research required to offer anything beneficial when it comes to consumers' health and fitness?
While I appreciate most companies' attempts to introduce "lite" options for weight conscious consumers, I hope that we don't start looking to our favorite coffee shops for advice on health.
I think Starbucks is going to go down the tubes very quickly because of this.
It's kind of pathetic that their staff is even CONSIDERING doing this, let alone putting millions of dollars into it! It makes you think why some of those high up employees of Starbucks making hundreds of thousands or millions of dollars should even be in the positions they're in.
Oh well though - it's their loss not mine. I just feel bad for the employees who are going to lose their jobs when Starbucks starts downsizing.